Conduct direct market research (on-site visits to points of sale, fairs, supermarkets, hotels, etc.) to observe behavior and gather insights about customers and competitors.
Develop and implement online & offline marketing activities; select and manage appropriate communication channels (social media, email, events, fairs, etc.).
Create content (articles, images, short videos, etc.) or collaborate with teams/partners to produce high-quality media products.
Monitor and analyze data, optimize campaign effectiveness, and propose improvements.
Coordinate with the sales department to generate leads and support customer care.
Periodically report results and propose creative solutions to management.
Qualifications
Minimum 2 years of experience in Marketing, with a preference for backgrounds in agriculture, environment, sustainable development, or social impact models.
Ability to write clear, easy-to-understand content that is suitable for different audiences.
Proficiency in tools such as Canva, Google Docs, and PowerPoint.
Possess basic analytical skills and an understanding of the customer information flow (behavior, persona, touchpoints).
Systems thinking mindset, good teamwork skills, willingness to learn, and proactive work attitude.
Experience in event implementation, running communication channels (Facebook, Zalo, Email, etc.), or using tools like Google Analytics and CRM is an advantage.
